At the intersection of art, design, and empowerment lives Nicole English—a mixed media artist, designer, and mother of four boys and one girl. Based in the South West suburbs of Sydney, Australia, Nicole has always been driven by creativity and a deep desire to uplift others. But it was through her experiences as both an artist and mother that Scarlett Wednesday was born—a brand fuelled by a passion for empowering the next generation of young women.
Nicole’s journey began in her art studio, where she explored how creativity could express boldness, individuality, and strength. The birth of her daughter, and with reflection on her own journey into adulthood, she recognised the importance of helping young girls navigate life’s challenges—both the external pressures of society and the internal battles of self-doubt. From these insights, Scarlett Wednesday took shape, not just as a fashion brand, but as a movement dedicated to the wellness, mental health, and empowerment of young women everywhere. Nicole works in collaboration with her young daughter, Saoirse, an emerging designer and animator.
At Scarlett Wednesday, we believe that every young woman should be the queen of her own domain, confident in who she is, unapologetic in her authenticity, and bold in her pursuits. This brand exists to champion young females to embrace their strengths, vulnerabilities, and everything in between. Whether through our collections or community initiatives, we are committed to creating a space where young women feel supported in both their mental and physical well-being.
Scarlett Wednesday is more than just athleisure; it’s about creating clothing and accessories that reflects the balance between movement and mindfulness. We believe that when young women feel good—mentally, emotionally, and physically—they can take on the world with confidence. Our collections are designed not just for fitness but for everyday moments of joy, self-care, and self-expression.
We celebrate inclusivity and individuality by designing pieces that fit every body type and creating collections inspired by young women with unique stories. Each quarter, we feature a Scarlett Wednesday Girl of the Moment, highlighting her journey and launching a collection inspired by her achievements and spirit. Our goal is to amplify the voices of young women, helping them feel seen, heard, and celebrated.
Scarlett Wednesday is not just a brand—it’s a community where every young woman is invited to show up as her boldest, truest self. From sustainable designs to mental health advocacy, we are here to create a lasting impact. Together, let’s empower young women to lead with confidence, move boldly through life, and take ownership of their unique journey.